UberEats vs Deliveroo: Which Agile Framework Delivers the Best Customer Experience?

Welcome to the ring, where two heavyweights of the UK food delivery scene are going head-to-head!

On one side, we have Deliveroo, the original gangsta of the British food delivery game. And on the other, we have the new kid on the block, UberEats, the American powerhouse that is quickly making its mark.

But this isn’t just any ordinary battle. This is a battle fought using the Agile Framework, a methodology that has revolutionized the way businesses operate. And these delivery giants are no exception. So, buckle up, grab some popcorn, and let’s dive into this fight of the food delivery apps!

First up, we have Deliveroo, the established player that has been delivering food to hungry Brits since 2013. 

The company has a reputation for delivering food quickly and reliably, thanks to its network of local riders. It has also teamed up with some of the UK’s best restaurants, such as Five Guys and Wagamama, giving customers a wide variety of options to choose from. 

Plus, Deliveroo takes pride in its customer service, offering users a dedicated support line for any queries or complaints.

And now, we have UberEats, the new kid on the block. Launched in 2016, this US-based food delivery app quickly made a name for itself with its innovative approach to delivery and customer service. 

UberEats is powered by technology that allows customers to track their order in real time and get an estimated arrival time for their meal. 

Plus, the company has partnered with some of the UK’s most popular restaurants, such as Pizza Express and KFC. And its customer service team is always available to help out with any issues that arise.

With this background in mind, let’s tie in Agile Product Delivery to understand the differences. 

Point of Difference



Availability Across the Globe

Around two hundred UK cities and countries like France, Belgium, Ireland, Italy, Singapore, UAE, and Hong Kong.

Available in 6000 cities in 45 countries like the UK, USA, Europe, Japan, Canada, Brazil, France, Ukraine, etc.

Number of Restaurants

This best UK food delivery app has around 160,000 restaurants on its platform.

This Uber extension app has around 900,000 restaurant partners across the country.

Total Delivery Period

Orders take a minimum average of 20 to 32 minutes to deliver.

UberEats takes around 35 minutes to deliver.

Need for Minimum Order

It varies from restaurant to restaurant

No requirement for minimum order.

Delivery Fee

A distance-based fee system helps in deciding Deliveroo charges.

Delivery fees vary depending on distance, restaurants, destination, etc.

User Accessibility Comparison


The meal delivery app market is rapidly growing, with projections to reach over $62,000 million by 2030.

 In this ever-growing market, it is essential for companies to provide a seamless user experience for customers in order to stay ahead of the competition. In this article, we will compare the customer experience of Deliveroo and UberEats, focusing on the account setup process, ordering process, and order delivery updates.

Which App Makes It Easiest To Connect With Restaurants?

When it comes to connecting with restaurants, both Deliveroo and UberEats offer a user-friendly website and app format. In terms of UI, Deliveroo stands out with its estimated delivery time feature, which is a unique and useful addition for customers. On the other hand, UberEats offers more options for connecting with restaurants, boasting more restaurant integrations and menu options. However, it is worth noting that premium restaurants tend to be more closely associated with Deliveroo.

Which App Makes The Food Ordering Process Simple?

Many customers prefer Deliveroo due to its simple and straightforward ordering process. The app provides clear images to accompany menu items, making it easier to make informed decisions. The checkout process is also equal across both apps, ensuring a smooth experience for customers. Based on these factors, Deliveroo takes the lead in this category.

Which App Offers the Most Accurate Order Delivery Updates?

When it comes to providing accurate order delivery updates, UberEats is the clear winner. Their fast and efficient updates give customers peace of mind and confidence in the delivery process. Deliveroo also provides step-by-step updates, but customers may not want to receive this level of detail.

Both Deliveroo and UberEats offer their own unique strengths and benefits to customers. Whether it is the simple ordering process offered by Deliveroo or the efficient delivery updates provided by UberEats, customers are sure to have a positive experience with either app.

Operations Comparison

In the competitive food delivery market, it is crucial to understand the operations of successful companies like Deliveroo and UberEats. By analyzing their methods, one can create a successful Deliveroo or UberEats clone app.


  • Delivery Method: Customers can order directly through the Deliveroo website.
  • Key Partnerships: Deliveroo has partnered with the leading ride-hailing company, Takeaway Delivery Suppliers, to increase its delivery reach.
  • Key Resources: The primary resource for Deliveroo is its software platform that serves its customers, restaurants, and engineers.



  • Delivery MethoCustomers can place their orders through the UberEats mobile app, available for both Android and iOS, and through digital marketing.
  • Key Partnerships: UberEats has partnerships with local restaurants, retail and grocery stores, and delivery providers.
  • Key Resources: The key resources for UberEats are its partnerships with local providers, freelance delivery providers, and its investment in advanced technology.

Both Deliveroo and UberEats have their unique operations, and the choice between the two comes down to personal preference.


When it comes to app development, both UberEats and Deliveroo have adopted agile frameworks to deliver high-quality products to their customers. But, each company approaches the methodology differently.

Let’s take a closer look at the unique ways UberEats and Deliveroo approach agile software development:

Agile Framework Comparison




  • Adopts the Kanban Framework: The Kanban framework is a visual system that helps manage and improve work processes, with the ultimate goal of delivering value to customers. In the context of app development, this means that UberEats engineers can use boards and cards to quickly identify any obstacles in the development process and take action to resolve them. This allows for a continuous improvement of processes and product delivery, resulting in a better experience for customers.
  • Visualizes Workflow: By using boards and cards, UberEats engineers are able to visualize the entire development process from start to finish. This helps them understand the flow of work and identify any bottlenecks that may be slowing down the process. The visual aspect of the Kanban framework also makes it easier for teams to communicate and coordinate their work, leading to more efficient and effective product delivery.
  • Focuses on Flow: The Kanban framework emphasizes a smooth flow of work, which is crucial for delivering high-quality products to customers. The visual system allows teams to understand the current state of the development process and take action to improve it, leading to faster and more efficient delivery of new features and updates. The focus on flow also helps ensure that the development process remains transparent and predictable, leading to greater customer satisfaction


  • Uses the Scrum Framework: The Scrum framework is a popular agile development model that breaks down large projects into smaller pieces. This allows teams to work independently and efficiently, with the goal of delivering new features and updates to customers as quickly as possible.
  • Encourages Teamwork: The Scrum framework is designed to encourage cross-functional collaboration between teams, allowing them to work together to deliver high-quality products. This leads to greater collaboration and coordination between teams, resulting in faster delivery of new features and updates.
  • Emphasizes Sprints: The Scrum framework is broken down into sprints, which are short timeframes during which specific goals are set and achieved. This helps Deliveroo deliver new features and updates to customers more quickly and effectively. The sprint approach also allows teams to work on smaller, more manageable pieces of the overall project, leading to faster and more efficient delivery of high-quality products.

Comparing the two frameworks is like comparing two different sports teams. Just like a football team focuses on teamwork and executing plays, Deliveroo focuses on cross-functional collaboration and sprints to deliver its products. On the other hand, just like a basketball team focuses on flow and visualizing the court, UberEats focuses on a smooth flow of work and visualization to deliver high-quality products.

Both UberEats and Deliveroo understand the importance of utilizing agile frameworks to deliver the best possible experience to their customers. By adopting these methodologies, both companies have been able to successfully develop and deliver products in a timely manner, ensuring customer satisfaction.

Agile frameworks have become an integral part of the development process for many companies, including UberEats and Deliveroo. 

The agile framework thrives when there is a smooth workflow and collaboration, which is why it is important for your organization or business to provide your staff and teams with the adequate team and technical training they need to effectively achieve this

At Agileseventeen, we specialize in helping enterprises implement agile frameworks and ensure the highest possible quality of product delivery. 

We can help your team develop a strategy that meets your needs and helps you achieve success. 

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